什么是营销型网站建设

什么是营销型网站建设
What is a marketing type website construction
营销型企业网站是指以现代网络营销理念为核心,以搜索引擎良好表现、用户良好体验为标准,能够更好地将访客转化为顾客的企业网站.所有营销型企业网站首先要符合SEO网站优化,搜索引擎优化排名是最重要的网站推广手段之一,如果一个企业网站没有从SEO的角度去设计,做好之后，还需要花不少钱请专业的SEO公司进行网站优化.网站不是艺术品，一定要设计的清晰明了,方便用户浏览.营销型网站建设是一种技术和营销策略相集合的网站建设服务.
Marketing type enterprise website refers to the modern network marketing idea as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet the SEO website optimization, search engine optimization ranking is one of the most important site promotion means, after if an enterprise website not from SEO 's point of view to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse. Marketing type website construction is a kind of technology and marketing strategy combination of website construction service.
营销型网站建站的目的
Marketing type website purpose
营销型网站建设通过对公司业务分析、多家同行业竞争对手分析、行业平台分析、用户搜索行为分析后，以营销的理念为核心，以良好的结构、良好的引用、良好的布局为做网站设开发依据，而搭建的一个值得长期运营的盈利型网站，让企业网站中的每一个页面都有它实际的意义！
On the company's business analysis, analysis of competitors in the same industry, many industry analysis platform, user search behavior analysis through marketing type website construction, the marketing idea as the core, with good structure, a good reference, good layout for the website construction development basis, and a worthy of long-term operating profit website building and, let every page enterprise web site has its practical significance!
营销型网站建设的特点
Marketing type website construction
① 真正的网络营销为导向
Real network marketing orientation
营销为主、技术为辅 传统网站不营销，除了技术落后之外，更重要的是思想、理念落后。网站要想起到网络营销的作用，关键因素是是否站在营销的高度设计。创新互联始终奉行“营销为主、技术为辅”的理念，只建设真正营销型的企业网站。
Marketing, supplemented by traditional technology website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Luxuries China always adhere to the " marketing, technology as " concept, only real marketing type enterprise website construction.
② 真正以用户为中心的整体设计
Truly user-centered design
潜在客户来到您的网站，如何把客户留住、如何使客户产生信赖感、如何刺激客户产生购买欲望、如何建立客户忠诚。。。其中的关键因素在于网站的客户体验，也就是网站是否以客户为中心，只有以客户为中心的网站，才能最终取得客户的青睐。 创新互联建设的网站真正以客户为中心，每一个细节都反复推敲、精雕细琢，真正起到提高客户转化率，让您的每一分钱都物有所值。
Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate their desire to buy, how to build customer loyalty... One of the key factors in the site of the customer experience, also is the site take the customer as the center, only to the customer as the center website, can achieve final customers. Luxuries China construction site really take the customer as the center, every detail batted, crafted, true to increase customer conversion rate, so you every penny is worth.
③ 真正面向搜索引擎优化的页面设计
True for search engine optimization page design
一个营销型网站的一个最基本的特征就是一定要能够非常容易的让用户找到，一个潜在用户找不到的网站根本谈不上什么营销。 创新互联依托先进的营销型网站管理系统，专业的搜索引擎优化设置，保障了建设的每一个网站都能有优异的搜索引擎表现
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential users can't find sites simply do not talk to go up what marketing. Relying on luxuries China marketing website of advanced management system, set up professional search engine optimization, guarantee every website construction can have a search engine 's performance
④ 真正关注网络品牌建设与推广
The real concern of the construction and popularization of the network brand
传统网站所能够起到的唯一作用也就是展示企业形象和产品，然而传统的企业网站都是技术人员构建，并不懂什么营销，所设计的网站仅仅是中看不中用，更谈不上网络品牌的建设和推广。创新互联全面关注企业网络品牌的建设和推广，所建设的网站能够真正的融入您企业的品牌文化和企业风格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Chinese luxuries comprehensive attention to building enterprise network brand and promotion, the website can truly integrate into your enterprise brand culture and corporate style.
营销型网站建设VS传统网站建设
The construction site of VS marketing type website construction of traditional
① 营销型网站建设能真正给企业带来效益。通常大家所说的网站建设是指通过专业做网站的网络公司，将公司信息制作成网页并制作出相应的管理功能模块，网站做好之后发布到互联网上，用户可以通过网址来访问到这个网站，网站建设工作就这样告一段落，至于是否能通过这个网站来获得效益，似乎已经不是网络公司所考虑的问题了；而创新互联提供的营销型网站建设服务，是从网络营销给网站拥有者带来经济效益的基本前提下出发，如果客户没有通过网站来达到营销的效果，我们认为这样的网站不存在多大的价值。
The construction of the marketing type site can really bring benefits to the enterprise. Website construction usually everyone says is through a professional website network company, the company information into the webpage and produce a corresponding management function module, web site after posted on the Internet, users can access to the site through the website, website construction work would come to an end, as for whether can through this website. To get the benefits, seems to have not the network company concern; and luxuries in China to provide marketing type website construction service, is the basic premise of economic benefits from the network marketing to the site owner's departure, if the customer is not through the website to reach the marketing effect, we believe that this site does not exist great value.
② 营销型网站建设更符合WEB标准规范。众所周知，要想客户对您的网站产生兴趣，一定要具备吸引客户的亮点，网站内容固然重要，但是简洁，方便的结构也一定要做好，而传统的网站建设注重的是“做”而不是“用”，所以不会考虑到用户体验，绚丽花哨的图片，整篇的网站特效让人不敢恭维；创新互联认为网站建设只是开展网络营销的第一步，如果这一步都没走好，也就决定了你在网络营销路上的失败，建设网站固然简单，但是真正通过网站来盈利，又有几人？
The construction of the marketing type site more accord with the standard of WEB. As everyone knows, to customers interested in your site, you must have to attract customers points, website content is important, but simple, convenient structure also must be good, and the website construction of the traditional focus on is "doing " rather than " for ", so do not take into account the user experience, gorgeous fancy the picture, the whole site effects, let a person can't compliment; luxuries that China is just a first step to develop the network marketing website construction, if this step is not good, will determine your way in network marketing failure, the construction site is simple, but the real through the web site to profit, and a few people?
③ 营销型网站浏览速度快。因为营销型网站是排斥使用大量的网页特效的，也不主张用大量的图片和动画来刻意装饰，所以说营销型网站的网页代码是非常简洁的，根本没有垃圾代码，而且由于页面没有加载任何影响浏览的特效，使得用户更加青睐。
The marketing website browsing speed. Because the marketing type site is repelled by the large number of webpage specially, also do not advocate the use of a large number of pictures and animations to deliberately decoration, so that the marketing type website webpage code is very simple, no garbage code, and because the page is not browse any influence of loading effects, makes the user more favor.
营销型网站建设方案
Construction scheme of website marketing
企业如何建设自己的营销型网站？营销型网站到底有什么作用？在这里。今天创新互联和大家一起探讨一下。营销型网站是指以现代“网络营销”理念为核心，以搜索引擎良好表现、用户良好体验为标准，能够更好地将访客转化为顾客的企业网站。营销型网站应该具备：简单、方便操作，经过简单培训，即可熟悉后台，操作方便，更新及时将企业动态、活动等信息随时发布。
How the enterprise marketing type website construction yourself? Marketing type site what role? Here. Today China luxuries and everyone together discuss. Marketing type site refers to the modern " network marketing " concept as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. Marketing type website should have: simple, convenient operation, after simple training, can be familiar with the background, convenient operation, timely updates will be dynamic, activities and other information published at any time.
对于中小企业推广来说我们所提供的营销型网站建设的意见必须满足以下三点要求：
Marketing type website construction for small and medium-sized enterprise promotion, we offer advice must meet the following three requirements:
1、专门针对搜索引擎优化设计，让你的网站脱颖而出！
1, specifically for search engine optimization design, make your website talent showing itself!
2、良好的用户体验，更好地将访客转化为您的顾客！
2, a good user experience, better visitors into your customer!
3、提供网站的同时提供专业的网络营销顾问服务！
3, at the same time provide a website to provide professional network marketing consultancy services!
那么哪些企业需要营销型网站呢？
What companies need marketing website?
1、已经建站，但客户找不到自己的网站的企业
1, has a station, but customers can not find their own site enterprises
2、做了网络推广，但网站留不住人的企业
2、Do network promotion, but the website does not keep a person enterprises
3、网站访问量很大，但就是不产生定单的企业
3、The website visit quantity is very big, but is not the order form for enterprises
4、费用紧张，希望以更小的投入获取更大回报的企业。
4、The cost of nervous, hope to get more return with smaller investment enterprises.
创新互联科技给大家提供一些营销型网站建设的意见：
Luxuries Chinese technology to provide you with some marketing type website construction:
1、良好的引擎表现：自由修改网站标题标签；自由修改网站主页关键词、内页关键词；自由修改主页描述标签、栏目描述标签。管理方便，改版及运用也更方便。
Engine performance is good: the freedom to modify the site title tags; free to modify the home page keyword, page keywords; free to modify the page description tag, description tag. Easy management, revision and application more convenient.
2、首页简洁大方：简洁大方的公司首页；幻灯片滚动显示产品特色图；新闻动态板块，及时显示企业动态；相关知识板块（产品帮助），及时发布使网站处于及时更新状态；产品滚动图片；让访问者直观浏览到产品；版权处详细联系方式；访客直接看到电话等信息。
The home page is concise and easy: concise generous home; slide rolling display product feature map; news dynamic module, display dynamic enterprise timely; knowledge of plate ( help ), timely release of the website is updated; product rolling picture; let the visitors visual browsing products; copyright department contact details; direct visitors to see information such as phone.
3、生成静态页：给予引擎好的，收录表现。
Generate static pages: give the best performance of engine, included.
企业的营销型网站建设完毕，是否就能等着客户上门了呢？创新互联提醒大家，网站的建设只是一个良好的开端，更重要的是执行良好的网站推广，企业网站必需不断地对网站内容进行更新，对网络营销的策略进行调整与维护，以保持在网络营销中的优势。只有这样，企业的营销型网站最终才成为企业的超级业务员。
After the marketing type website construction enterprises, whether can wait for customers at the door? Xuancheng luxuries China remind everybody, website construction is a good start, more important is the implementation of good site promotion, enterprise site must be constantly on the website content update, adjustment and maintenance of the network marketing strategy, in order to keep the advantage in network marketing. Only in this way, marketing type site of enterprises will become the super salesman.