营销型网站建设的主要内容

如今，网站建设作为企业实现网络营销的重要平台，引起了人们广泛的关注。从单纯的宣传展示到现在的网络营销，网站建设在不断的改进和发展，其发展潜力 在不断的提升。现在市场中最具代表性的就是营销型网站的建设，这在营销型的企业中尤为明显。针对营销型网站建设，我们需要制定出一份完整的建设方案，其解 决方案重点考虑：
Now, website construction as an important platform for enterprise implementation of network marketing, has aroused widespread concern. From pure propaganda show to now network marketing, website construction in continuous improvement and development, its development potential in improving. Construction in the market now is the most representative of marketing type website, this is particularly evident in the marketing type enterprise. According to marketing type website construction, we need to develop a complete construction scheme, the solutions to key consideration:
一、为什么选择网络营销网站
Why choose network marketing website
1、网站在百度搜索不到，前面都是竞争对手的网站?
Site in Baidu search not, is in front of a competitor's site?
2、现在的客户，搜索的精准度的范围越来越小，有没有一个产品能让我抓住这些客户的?
Now customers, range precision and search is small, there is no one can let me seize these customers?
3、百度竞价费用高我们不怕因为有订单，但订单量还是太少，有没有产品能帮我提高订单量?
Baidu bidding cost high we are not afraid of because of orders, but orders or too little, have no product can help me improve my orders?
4、线下没品牌，公司没规模，但是很想在网上打败竞争对手，建立网上品牌门槛?
Line no brand, the company did not scale, but really want to beat the competition on the Internet, online brand threshold?
5、以前用的群发软件，成功率低，信息排名不稳定，网站排名也没变化?
Before using the software, the success rate is low, information ranking is not stable, website ranking also didn't change?
6、网络推广实实在在，希望寻找新方式，提升网络营销业绩?
Network promotion actually, want to find new way, improve marketing performance?
7、想请专人来做营销，但是招人难，用人成本也太高，最关键是不专业;
Want to ask the staff to do the marketing, but hard to recruit, the cost is too high, the key is not professional;
8、很多网络产品操作复杂，效果一般，有没有一种操作简单，效果超强的产品。
Many network complex operation, the general effect, have a kind of simple operation, the effect of super products.
二、营销网站建设的解决方案
Solution marketing website construction
营销型网站建设，是指根据企业产品或者服务的市场定位，不单纯从美工与功能的角度，更注重的是从网络营销的角度来制作网站，使得企业网站的整体 架构与搜索引擎的特点相符合，对搜索引擎更友好，对用户访问体验更人性化，有在线客服功能和客户管理功能，并有流量统计功能，评估网络营销效果，适时调整 网络推广方法。
Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.
1、真正的网络营销为导向
The true network marketing oriented
营销为主、技术为辅 传统网站不营销，除了技术落后之外，更重要的是思想、理念落后。网站要想起到网络营销的作用，关键因素是是否站在营销的高度设计。威博先锋始终奉行“营销为主、技术为辅”的理念，只建设真正营销型的企业网站。
Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.
2、 真正以用户为中心的整体设计
Truly user centered design
潜在客户来到您的网站，如何把客户留住、如何使客户产生信赖感、如何刺激客户产生购买欲望、如何建立客户忠诚。企赢001分析其中的关键因素在 于网站的客户体验，也就是网站是否以客户为中心，只有以客户为中心的网站，才能最终取得客户的青睐。 威博先锋建设的网站真正以客户为中心，每一个细节都反复推敲、精雕细琢，真正起到提高客户转化率，让您的每一分钱都物有所值。
Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.
3、 真正面向搜索引擎优化的页面设计
To search engine optimization design
一个营销型网站的一个最基本的特征就是一定要能够非常容易的让用户找到，一个潜在用户找不到的网站根本谈不上什么营销。
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.
4、真正关注网络品牌建设与推广
Really focus on building and promotion of network brand
传统网站所能够起到的唯一作用也就是展示企业形象和产品，然而传统的企业网站都是技术人员构建，并不懂什么营销，所设计的网站仅仅是中看不中 用，更谈不上网络品牌的建设和推广。专业的建站公司将全面关注企业网络品牌的建设和推广，所建设的网站能够真正的融入您企业的品牌文化和企业风格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.