现在越来越多的企业对自己的网站进行改版,原来传统的网站已经不能满足日益发展的
网络营销的需要了,所以很多企业将网站定位成为营销型网站,那么建设营销型
网站建设注意需要哪些设计呢,网站建设建议
营销型网站要具备七大设计:
Now more and more enterprises on their website, the original traditional website has been unable to meet the growing needs of the network marketing, so a lot of enterprises will be the site positioning as a marketing type site, so the construction of marketing type website construction attention to which design, website construction suggestions marketing website to have seven design:
1、网站结构流程清晰
The website structure clear flow这里指的结构主要指网站的页面结构,如网站页面深度不要超过**,如果浏览者需要点两**页面才能看到真正的内容,显然这结构是不合理的,而且针对搜索引擎来讲也难以来便识网站的内容,从而影响网站在搜索引擎中的权重,这是其一,其二:网站的栏目要清晰,不管是导航栏目还是网站所配置的导航面包屑要有条理:
Here mainly refers to the page structure refers to the structure of the site, such as a web page depth not more than * *, if you need some two * * page to see the real content, obviously, this structure is not reasonable, and according to the search engine is difficult to know the content of the website, which influence the website in search engine weight this is the first, second,: the section of the web site should be clear, whether the navigation column or web site configured navigation bread crumbs get organized:
2、视觉冲击力强
Strong visual impact视觉冲击力主要是表现在网站首页的广告图设计,以及首页排版的清晰度方面,既要给人一种亲和力的感觉又要给人带来大气且正规的形象!
The visual impact is mainly reflected in advertising design diagram of web page, and the page layout definition, not only to bring the atmosphere and normal to a feeling of affinity and image!
3、极具销售力的产品展示
Very sales force to display products指的是企业产品发布的产品详细页要从多角度来介绍该款产品或者服务的详细介绍,现在很多企业网站的详细介绍并不全,就是一些简单的介绍,这样显然不能给客户全方面的对该产品的一个了解。
Refer to the details of enterprise product the product detail page should from much angle to introduce the product or service, it introduces many enterprise website is not complete, is the simple introduction, this obviously can not give the product a solution on all aspects of customer.
4、具有公信力的内容
A credible content公信力的内容主要表现在公司的资质,以及办公场景或者企业所获取的相关行业证书等等,包括发布的新闻都是即时更新的,现在很多企业的新闻中心今年放明天甚至前年的新闻。
The credibility of the content is mainly manifested in the company's qualification, and related industries or enterprises office scene acquired certificate and so on, including the release of news is updated, now a lot of Enterprise News Center this year put tomorrow and even the year before last news.
5、传播力强(面向搜索引擎)
The dissemination of power (for search engine)传播力强主要指的网站本身内容的权威性,以及对搜索引擎的友好度,像我们
成都网站建设的网站每个页面都可以自定义关键字和描述,很大程度的增加了网站长尾词的优化力度!
The authority of the dissemination of power mainly refers to the site itself, as well as to the search engine friendly degrees, like our Beijing website construction website each page can be custom keyword and description, greatly increases the site long tail word optimization efforts!
6、客服销售体系健全
Sales customer service system客服销售系统不单单包括网站浮动的客服系统,包括访问人数的分析,以及用户的网络行为轨迹,还包括接电话者的技巧等等。
Sales customer service system not only includes customer service system website floating, including the analysis of the number of access, as well as the user's network behavior trajectories, including phone skills etc..
7、完善便捷的网站后台
A perfect and convenient website backstage后台的管理都是面向非专门网络人士的,因此在设计上要站在客户的力场是设计,尽量在上传资料等操作方面人性化!大化的节约客户的操作时间!
The backstage management is oriented to non specialized network sources, so in the design to stand in the customer's force field is designed, try to upload data and operational aspects such as humanity! Time to maximize savings customers!
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