SEO与UEO结合让你的网站立于不败之地

随着网互联网飞速发展和普及，SEO优化竞争愈演愈烈，已经进入到了前所有为的“革命时代”。作为一名网站SEO优化人员，我们要把优化的重心转到站内优化上，站内优化的内容并不是局限在内链和内容更新，做好UEO才是未来SEO优化者努力的方向。所谓UEO即用户体验优化，一个将用户体验做到极致的站点往往会更容易获得排名。
With the rapid development and popularization of Internet network, SEO optimization competition intensified, have entered the promising before "revolution". As a web site SEO optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is the future direction of the optimization SEO effort. The so-called UEO namely user experience optimization, a user experience will be the ultimate site will often easier to obtain ranking.
其实SEO与UEO的关系是相辅相成的，SEO负责将网站的关键词排名推到搜索引擎的前面，但想长久的希望自己的网站能稳定在搜索引擎，我们需要做好UEO。因为我们通过SEO的手段只能将网站推到搜索引擎的前两页，即便一个网站在竞争中脱颖而出排到搜索引擎的首页。其实这时候搜索引擎对你网站的考验才刚刚开始。那这些考验到底是什么呢，其实百度统计里面说的很清楚，你网站的跳出率啊，停留时间，用户的忠诚度等等之类的。其实这些就是检验一个网站的UEO。
In fact UEO relationship with SEO complement each other, SEO is responsible for the site keywords ranking will be pushed to the front of the search engine, but want to long hopes his web site in the search engine to stability, we need to be UEO. For we through the means of SEO can only push to the search engine's web site before two pages, even if a web site from the competition row to search engine on the front page. In fact this time search engine on your web site test is only just beginning. That these test what would, in fact, baidu statistics inside said very clear, your website's jump out rate ah, stay, customer loyalty, and so on and so on. But this is the test of a UEO web site.
如果你的网站利用SEO技术把关键词排名推上去，而用户体验很糟。人家来了就跑，不能解决用户的问题或者是说没有吸引用户的内容。那么这样的网站自然搜索引擎通到各种数据分析到的话，不管你的SEO手段多厉害，外链多强大。都是没有用的。
If your web site use the keywords ranking SEO technology to push up, and the user experience is very bad. The somebody else will run, cannot solve the problem of users or is not attract the content of the users said. So this website natural search engine sense to all kinds of data analysis to it, regardless of your SEO means more than bad, how strong the chain. Are of no use.
在笔者看来，SEO和UEO是相辅相成的关系存在，SEO是搜索营销最基本最廉价的手段和方法，现在很多网站优化人员都是为了搜索引擎排名而SEO，完全的忽视了UEO的重要性，这个是非常不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is very not advisable.
网站UEO是针对用户而进行的优化策略，可以有效的增加网站PV，减少跳出率，增加产品转换率。多倾听用户的心声，了解用户的需求，从根本上解决用户的问题，这样做可以使网站更加符合用户体验，更加人性化，并且有效的提升了网站粘合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
SEO方面的东西都说烂了，今天就好好的跟大家说说如何提升网站的UEO,那么如何进行有效的用户体验优化呢？在下面，笔者就给大家简单分享提升用户体验的几个方法供大家参考：
SEO aspects of it all say terrible, and today is a good tell us about how to improve the UEO web site, so how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
一、你的网站风格是否符合你的行业特征
Your website conform to your industry style characteristics
网站制作就如同你的穿衣打扮，要充满自己的性格和风采。但是这种性格和风采的穿着符合你的职业特征吗？网站也一样，你的网站是科技类的但是用了娱乐类风格的网站模板，丢失了科技网站中应有的严肃严谨的风格，我相信这样的网站用户是不会喜欢的。所以说，网站的界面风格一定要符合你行业的特征。以上第一点和第二点都是从功能上我们要使用户喜欢。但更为重要的还是第三点。
The website production is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry. Above the first point and the second point is from the function to the customer like us. But even more important still is the third point.
二、网站的风格和美工
The website's style and artists
如果你的访客主要是女性用户喜欢浪漫和时尚，那你的网站主题颜色以及网站的LOGO部分就要符合这些受众的喜好。网站的色调就要用时尚浪漫一些的，比如粉色或者紫色。当然美工方面是不是很高，用户是不是很喜欢你网站的风格。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. Of course the artists whether high, the user is very like your website's style.
三、网站的实用性
Website the practicability of
一个网站光好看也是没用的，对用户来说最重要的一点就是你网站要对它有价值。比如你网站有一些小的应用，比如你网站有功能可以转化 不同的字体，比如繁体字以及火星文等等，类似这种对用户有价值的东西，用户才会记住你的网站，这种用户的忠诚度和回访度就会高。这些数据是会被搜索引擎看在眼里的，只要这些数据不断的提升，你的排名你的权重也会不断的提升。
A website is useless light good-looking, for users the most important is your web site to it has value. For instance you website has a few little applications, such as the ability to your site into a different font, such as traditional Chinese characters and Mars, and so on, similar to the user anything of value, the user will remember your site, the customer loyalty and return degrees will be high. These data will be search engines to see in the eye, as long as these data constantly improve, your ranking your weight unceasingly will also ascension.
四、优秀的内容永远是SEO中的王道
Excellent content is always the kingly way SEO
众所周知，网站持续的更新原创内容会得到搜索引擎的认可，无论在收录、还是快照、还是排名都会有很大的提升。同样，每天定时定点的更新也会使用户喜欢，比如笔者的网站，不可能每天都更新原创文章，那我就在内页搭建了一个网络文摘，保证每天都有高质量的文章更新，这样读者和蜘蛛就不会视觉疲劳了。当然更新的内容肯定不要是伪原创或者是语句不通，上句不接下句的，这样的内容也许可以欺骗的了蜘蛛，但是用户肯定会马上关闭网页，平白增加了网站的跳出率。最后总结一下就是内容要保持更新，内容质量一定要把好关。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, for example, the author's website, can't update essays on every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.
最后总结，现在注意SEO的人太多，而聊UEO的人太少，本文旨在交流探讨，因为对于SEO和UEO的理解因人而异，也因网站而异，但最终的核心是不变的，那就是SEO和UEO是需要并行的，这两者独立发展都是不利的，而且是一直存在于网站运营过程的。
To conclude, now pay attention of SEO too much, and talk about the UEO too little, this paper aims to communication, because for SEO and UEO understanding vary from person to person, but also because of website different, but in the end the core is the same, and that is UEO SEO and is the need to parallel, the two independent development are bad, and is always exist website operation process.
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