企业网站建设方案的目的

企业网站建设方案的目的
The purpose of enterprise website builds a scheme
1. 企业成都网站建设方案的策划主要目的在于，能够通过网站首页，公司简介，产品服务信息，让客户清楚了解公司产品以及服务信息情况。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 网站栏目清晰明了，网站本身就是服务企业，为企业带来宣传。栏目之间的设定都是在服务于如何让网站更吸引客户，更能抓住客户心理，方便用户浏览网站而设定制作。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 策划方案还可以反应出网站框架设计是否合理，预计能够达到什么效果，以及后期网站推广工作安排。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
企业网站建设方案后台管理系统设计框架
Enterprise website backstage management system frame design of construction scheme
（1） 网站后台需要进行初步设计，为了方便使用者更新网站产品信息或者服务信息，因为企业的产品或者服务在不断的增加和完善，所以为了方便用户使用，后台需要为客户搭建一个管理平台，产品以及产品分类增加，删除，修改等功能。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
（2） 在线留言以及网站公告：通过在线留言可以方面建立于客户之间沟通的媒介，很多企业网站忽略这点。网站公告可以在第一时间内告诉客户企业新品的发布以及企业近期动态，这样，当自己有新产品推出的时候，总是会第一时间通知到这些客户，也是提高客户服务质量的一种手段。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
企业网站建设方案的内容
The contents of the construction scheme of enterprise website
一、建设网站前的市场分析
Construction site before the market analysis
1、相关行业的市场是怎样的,市场有什么样的特点，是否能够在互联网上开展公司业务。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2、市场主要竞争者分析，竞争对手上网情况及其网站策划、功能作用。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3、公司自身条件分析、公司概况、市场优势，可以利用网站提升哪些竞争力，建设网站的能力（费用、技术、人力等）。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、建设网站目的及功能定位
Construction site purpose and function orientation
1、为什么要建立网站，是为了树立企业形象，宣传产品，进行电子商务，还是建立行业性网站？是企业的基本需要还是市场开拓的延伸？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2、整合公司资源，确定网站功能。根据公司的需要和计划，确定网站的功能类型：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
企业型网站、应用型网站、商业型网站（行业型网站）、电子商务型网站；企业网站又分为企业形象型、产品宣传型、UEO营销型网站建设、客户服务型、电子商务型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3、根据网站功能，确定网站应达到的目的作用。
According to the website function, determining the site should meet the objective function.
4、企业内部网（intranet）的建设情况和网站的可扩展性。
Intranet ( intranet ) building and site of scalability.
三、网站技术解决方案?
Web technical solution?
1、采用自建服务器，还是租用双线虚拟主机。
Using HTTP file server, or hire a virtual hosting.
2、选择操作系统，用window2000/nt还是unix,linux。分析投入成本、功能、开发、稳定性和安全性等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3、采用模板自助建站、建站套餐还是个性化开发。
Using the template, self-help Station set or personalized development.
4、网站安全性措施，防黑、防病毒方案（如果采用虚拟主机，则该项由专业公司代劳）。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5、选择什么样的动态程序及相应数据库。如程序asp、jsp、php；数据库sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
四、网站内容及实现方式
Website content and realization way
1、根据网站的目的确定网站的结构导航。
According to the site to determine the site navigation structure.
一般企业型网站应包括：公司简介、企业动态、产品介绍、客户服务、联系方式、在线留言等基本内容。更多内容如：常见问题、营销网络、招贤纳士、在线论坛、英文版等等。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2、根据网站的目的及内容确定网站整合功能。
According to the website of the objective and content of determining the site integration function.
如flash引导页、会员系统、网上购物系统、在线支付、问卷调查系统、在线支付、信息搜索查询系统、流量统计系统等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3、确定网站的结构导航中的每个频道的子栏目。
Determining the site structure navigation in each channel columns.
如公司简介中可以包括：总裁致词、发展历程、企业文化、核心优势、生产基地、科技研发、合作伙伴、主要客户、客户评价等；客户服务可以包括：服务热线、服务宗旨、服务项目等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4、确定网站内容的实现方式。
Determining the site content realization way.
如产品中心使用动态程序数据库还是静态页面；营销网络是采用列表方式还是地图展示。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
五、网页设计(Webpage design)
1、网页设计美术设计要求，网页美术设计一般要与企业整体形象一致，要符合企业ci规范。要注意网页色彩、图片的应用及版面策划，保持网页的整体一致性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2、在新技术的采用上要考虑主要目标访问群体的分布地域、年龄阶层、网络速度、阅读习惯等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3、制定网页改版计划，如半年到一年时间进行较大规模改版等。
Making webpage revision program, such as a half year to one year time large scale correcting.
六、费用预算(Expense budget)
1、 企业建站费用的初步预算
The cost of the preliminary budget
一般根据企业的规模、建站的目的、上级的批准而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.
2、 专业建站公司提供详细的功能描述及报价，企业进行性价比研究。
Professional website to provide detailed description of the function and price, cost of enterprises.
3、 网站的价格从几千元到十几万元不等。如果排除模板式自助建站（通常认为企业的网站无论大小，必须有排他性，如果千篇一律对企业形象的影响极大）和牟取暴利的因素，网站建设的费用一般与功能要求是成正比的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
七、网站维护(Website maintenance)
1、服务器及相关软硬件的维护，对可能出现的问题进行评估，制定响应时间。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2、数据库维护，有效地利用数据是网站维护的重要内容，因此数据库的维护要受到重视。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3、内容的更新、调整、SEO网站优化等。
Content update, adjustment, SEO website optimization.
4、制定相关网站维护的规定，将网站维护制度化、规范化。
Make website maintenance requirements, the website maintenance system to change, standardization.
5、说明：动态信息的维护通常由企业安排相应人员进行在线的更新管理；静态信息（即没用动态程序数据库支持）可由专业公司进行维护。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
八、网站测试(Site test)
网站发布前要进行细致周密的测试，以保证正常浏览和使用。主要测试内容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1、文字、图片是否有错误。
Text, pictures, whether there is error.
2、程序及数据库测试。
The procedures and database test.
3、链接是否有错误。
Link error.
4、服务器稳定性、安全性。
Server stability, safety.
5、网页兼容性测试，如浏览器、显示器。
Webpage compatibility testing, such as a browser, display.
九、网站发布与推广(Web publishing and promotion)
1、网站测试后进行发布的公关，广告活动。
Site test after the release PR, advertising activities.
2、搜索引掣登记等。
Search engine registration.
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