做网络营销网站优化常见问题分析

做网络营销，推广自已的网站是必须的，而做网络营销不是一帆风顺的，各种各样的风雨阻挡着网络营销的前进，就是做网站推广，就有很多的风雨阻挡着，比如：网站链接被删除，网站的转变化率过低，网站制作的权重不高，网站被降权啦等等一系列的困难，要想做好网络营销就必须克服好这些困难。
Doing network marketing, promotion of their own web site is a must, but not everything is going smoothly. Do network marketing, all kinds of wind and rain blocking Internet marketing progress, is to do site promotion, there are a lot of wind and rain prevented, for example: website link is deleted, site of the change of rate is too low, the website making weight is not high, the website is fallen to counterpoise, etc. a series of difficulties, to do a good job in network marketing must overcome these difficulties.
首先来说网站链接被删除吧，如何解决这一困难?
First things first website link is deleted it, how to solve this problem?
在网站推广中，为了更好的网站外部链接。但事与愿违，发布的很多外部链接总会在发布后的第一时间被删除，或者一些帖子稳当的留在了那里，但会出现不被收录的情况。这个问题刚开始时我也常遇到，后来慢慢做多了，就非常熟悉缘故了：被删除是因为帖子的广告性质太浓，如果帖子质量稍微高些，一般情况下管理员是不会删除的，即使夹杂一些广告。同时也会被快速的收录，毕竟高质量的帖子参与人数多，对收录非常有利，有时甚至会秒收。一个高质量的帖子虽然会耽误些时间，但却提高了效率，留下了链接，大大提高了被收录几率。
Website promotion, in order to better site external link. But get the opposite of what one wants, published many external links will release after the first time was removed, or the number of Posts established there, but would appear not to be included. The question I often meet, then slowly long, very familiar with reason: were removed because post advertising too strong, if post quality is slightly higher, general manager is not removed, even with some advertising. At the same time will be quickly collected, after all high quality post the number of participants, the recorded very favorable, sometimes even second collection. A high quality post although would take some time, but increased efficiency, leaving a link, greatly improves the probability of being included.
做百度营销，关于百度知道的推广遇到的问题主要有：提的问题或是回答的问题，如果广告性质太强，如回答的问题直接附带链接，是会很快被删除掉的。这样一来，我们就相当于做了无用功，费力不讨好。但是如果不带链接，客户就很难到达我们的网站，或是知道我们的产品，没有关系，我们不能因为这样而放弃百度知道的推广。小方法：采用注册用户名带广告的形式，即将你的用户名注册成网站或是产品的名字，做网站或是产品的推广，同样能起来很好的效果。
Do about Baidu know Baidu marketing, promotion problems encountered are: question or answer questions, if the nature of advertisement is too strong, such as answer questions directly attached link, will soon be deleted. As a result, we have to do the equivalent of useless, thankless. But if you do not take the link, the customer will be very difficult to arrive at our website, or know our products, it doesn't matter, because we can not give up the promotion of such Baidu know. Methods: using the registered user name with the form of advertising, is your username registered the website or product name, the website or product promotion, can also very good results.
依靠免费推广及低层次网站推广
Free promotion and low levels of website promotion
国内中小企业特别喜欢供求信息发布式推广，因为这种方式直接、简单、多免费。大家一窝蜂去找免费平台，然后一窝蜂发信息;再有就是特爱用提交软件和垃圾邮件群发，一次性把信息发布到多个平台、多个目录、多个邮箱。信息是在短时间内发了很多出去，但反馈很少见。偶尔做了一两单，金额少得可怜，不够成本。这种低层次推广从投入产出的角度看是没有效果的。所以企业有必要调整营销策略，不能一味依赖这种免费的初级推广了。
Domestic small and medium enterprises especially like supply and demand information release type promotion, because this way is simple, direct, free. You look like a swarm of bees free platform, and then like a swarm of bees information; there is love with submission software and spam mass, disposable information dissemination to multiple platforms, a plurality of directory, a plurality of mailbox. The information is in a short period of time made a lot out, but the feedback is very rare. Occasionally do a one or two single, measly amount, not cost. This low level of promotion from the input-output angle has no effect. So enterprises need to adjust the marketing strategy, can not rely on such a free primary generalized.
网站转化率低的问题
The problem of low conversion rate
影响转化率的因素很多，从你前期的网络营销项目规划、策略、推广方案的制定到日常的推广运营的执行，再到在线销售系统、客服等方面都影响着你的网站优化转化率。众多的企业，在建立企业网站后，只要在网站上留下联系地址或联系电话，就认为顾客能找上门来。这种单一被动的转化方式，显然是很难及时把访客转化顾客的。商机信息留言、免费电话回拨、即时聊天工具使用、企业地图导航、顾客对产品定购功能等等，这些极为重要的转化手段，却未曾出现在企业网站内。
Effect of conversion rate of many factors, from your previous network marketing project planning, strategy, promotion plan to daily promotion operation execution, and then to the online sales system, customer service and other aspects affecting the optimizing your website conversion rate. A large number of enterprises, in the building enterprise website, as long as the website leave a contact address or telephone, that customers can come to. This single passive transformation, is obviously difficult to timely take visitors into customers. Business information message, free telephone call-back, real-time chat tool use, enterprise map navigation, customer product order function and so on, the important means for transformation, but never appeared in the enterprise website.

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