职业编辑须掌握的seo知识

1.文章标题必须原创，尽量含有关键词。
The article title must be original and try to contain keywords.
标题是一篇文章最重要的排名因素，特别是转载的文章标题一定要改，因为转载的文章就算收录了其权重也是没有原创文章的高，也不会有较好的排名。这时候标题一定要改，标题里要含有关键词。如这篇文章标题是“编辑必知的seo知识”含有关键词“编辑”、“seo”。
Title is an article the most important ranking factors, especially reprint articles title must change, because reprint articles even if the weight is not collected essays on high, also won't have good ranking. By this time title must change, title to contain the keywords. If this article title is "editor will know seo knowledge" containing keywords "edit", "seo".
2.标题要与文章内容相符合。
Title to the content and consistent.
搜索引擎不希望给用户的内容不是用户想找的。
Search engines do not wish to give the user's content is not users want to find.
3.文章开头（好第一到二句话）就要含有关键词且第一句话要有吸引力。
The article beginning (best first to two sentences) will contain key words and the first words to attractive.
有两个好处。第一，从用户体验来讲关键词会出现在搜索结果的描述文本里，如果第一段写的很有趣浏览者就会去点，因为他好奇。同样，写的很平淡的描述浏览者会误以为网站没有什么看头，尽管这个网站确实很值得看。第二，搜索引擎从开始爬行这篇文章的时候就捕捉到了关键词。
Two advantages. First, from the user experience speaking keywords will appear in the description of the search results in the text, if the first paragraph write very interesting visitors will go to the point, because his curiosity. Also, write very insipid describe visitors will be no mistake that web site to see what, even though the site is really worth watching. Second, search engine crawl from the start of this article when they captured the keywords.
4.关键词进行加粗、加链接。
Key words in bold, and links.
把关键词进行加粗是告诉浏览者这个词是这张网页的一个重点。同样，搜索引擎也会优先去找文章里含有strong、B标签的关键词，并且知道你的网页想表达的核心思想是围绕这些关键词来展开的。
The key words for bold is told the word is this your visitors a focus of the web pages. Also, the search engines will also go to find the article contains is strong, B labels keywords, and to know that your web page to express is the core idea of the surrounding these keywords to launch.
5.一个关键词出现3到5次。
A key words appear 3 to 5 times.
关键词密度太大会被搜索引擎认为有作弊嫌疑。但如果是按照正常语义逻辑来编写文章的，关键词出现多次是没影响的。但如果关键词只出现1到两次就可以想法在文章的某处再去融入此关键词。
Keyword density is great search engine that cheating is a suspect. But if it is according to the normal logic to write the article of semantic, keywords appear multiple times is no influence. But if keywords appear only 1 to 2 times can idea in the article to go into the keywords somewhere.
6.标题吸引力。
Title attraction.
这是从用户体验的角度（ueo）去考虑，写文章的目的是要有人去点击，一个标题是否有吸引力能在很大程度上决定浏览者是否去点击。（如“韩国整形技术比中国强吗”这样的标题就比“韩国整形技术于中国”这个标题有吸引力）
This is from the point of view of the user experience (ueo) to consider, writing purpose is to someone to click, a title is attractive to a great extent determine whether your visitors to click. (such as "South Korea plastic technology than China's strong?" this title is better than the "South Korea plastic leading technology in China" this headline attractive)
7.内文链接。
Text links.
注意两点，一是文中不要出现锚文本和地址一样的链接。编辑手法、描述词、形容词要灵活多变，如文章出现“网站制作”的链接后，后面就用“网站制作”进行链接。二是导出链接不要太多（具体要看文章篇幅而定，一般建议出现5个以内的链接）。
Pay attention to two points, one is the anchor text and address don't appear the same link. Editing techniques, and describe word, adjectives to flexibility, such as writing appear "dalian waist liposuction how many money" after the link, behind with the "dalian waist had liposuction cost" link to it. 2 it is import links don't too much (specific should see a paper length and decide, generally recommend that appear within five links).
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