咱们必需供认:设计是目前咱们海内
网站制作存在的最广泛、最重大的问题,尤其是企业网站!这里,咱们所说的“设计”不只仅是指寻常咱们所说的立体规划、图片设计,还有内容支配、制造技巧方面的起因,当然,这里咱们重要谈前者。
We have to admit the fact that : the design is currently our domestic production sites are the most widely, the most significant problem, especially the enterprise website! Here, we say " design " not only refers to the unusual we said three-dimensional planning, design, and manufacturing techniques, content control reasons, of course, here we talk about the former.
1、在用色方面(The use of color terms)目前海内企业
网站设计中最突出的问题就是用色!举个最简朴的例子,咱们在任务之余常常浏览一些海内外企业的站点,同时也细心注意其中的设计精华(这可是进步设计程度的一个重要方法和捷径!),我想说的是,即便内容完整一样的两个网站,一个是海内网站,一个是国外网站,咱们一眼就可以看出其差别(当然不是在文字上)!咱们不得不供认国外网站的构造设计以及用色的程度!国外网站很考究用色的度,决不胡乱用色,而整体配色的和谐性与作风的一致性往往令人惊异,相比之下,海内站点在设计中并不注意这些方面的表达,网页色彩数量过多、互不相关的两种色彩放在一起、搭配不和谐,缺少对立的作风,但由于是企业网站,往往受“行政”干涉的成分较多,而关于设计者,往往遭到本人下属和企业老总(或详细担任人)的双重夹攻,尤其在专业公司更存在这种景象,既有好的设计,又要契合企业担任人的口味,实践任务中也有肯定的难度。
At present the domestic enterprise web design is the most prominent problem is the use of color! Cite a simple example, we are working to browse through a number of enterprises at home and abroad to the site, but also careful in the essence of the design ( this is the progress of design degree is an important method and shortcut! ) , I want to say is, even if the content is complete the same two sites, is a domestic site, is a foreign website, we could see at a glance that the difference ( certainly not in the text )! We have to admit that the foreign website structure design and use of color degree! Foreign website is very elegant color, not casually use of color, and the overall color harmony and style consistency often surprising, in contrast, the domestic site in the design does not pay attention to these aspects of the expression, webpage color over-population, unrelated to the two colors together, match harmonious, lack of opposite style, but because the enterprise web sites, often by " administrative " interference of more components, and the designers, often by my subordinates and company manager ( or detailed human ) double ends, especially in the presence of the scene more Professional Company, has a good design, but also fit the enterprise as a person taste, practice task also have certain difficulty.
2、在图片解决方面(In the picture resolution)应当说,专业公司有肯定的实力,倡议您在
建站时好斟酌专业公司或专业人士。在实践任务中常常碰到企业本人制造设计的网站,其中的图像解决技巧确实须要进一步学习,重要问题是:
Ought to say, the Professional Company has certain strength, initiative you in the station is best considered Professional Company or professional. In the practice of enterprise manufacturing task often come up in my web site, wherein the image resolution techniques need to further study, the important issue is:
2.1 解决手段简朴、缺少设计思维:图像方方正正,基础上看不出如何经过解决;不考究图片与文字的互补搭配;图片解决过暗,图片上文字隐约不清;图片孤立,与四周内容缺少对立;用色怪异,图片色彩随便,有的只是随便找些图片再经过高度和宽度的变形,图片解决缺少解决深度和细度;背景与远景文字缺少明度对照,庞杂的背景图像掩饰了远景文字的内容,给人的觉得是网站乱成一片……涌现这些问题的症结是设计者思绪的问题,他们并没有意识到网页中的图片的实践作用,他们往往以为图片只是为了装点,其实,网页中图片的真正意义在于深入网站的思维,反应网站的对立形象,加深浏览者对网站形象的记忆,并使他们更疾速控制网站的内容。因而,网站图片肯定要少而精,不用要的、与企业或网站形象不符的图片肯定要去掉!
2.1 means to solve simple, lack of design thinking: the image is square, on the basis of see how after solving; not elegant pictures and texts of complementary collocation; picture resolved too dark, text-on-picture unclear; isolated from surrounding content, lack of opposite color; strange sights, the picture color casually, some just find some pictures through the height and width of the deformation, the picture to address the lack of resolve depth and fineness; background and Prospect of lack of brightness control words, complex background image to hide the vision of text content, give a person feel is the site in a piece ... ... Emergence of these problems is the crux of the problem the designer thoughts, they do not realize that the picture in the webpage practice role, they often think the picture just to decorate, in fact, webpage picture is true meaning in-depth site thinking, reaction site opposite image, deepen the visitors to the site image memory, and the they are more rapid control of web content. Thus, the picture will be less, unnecessary, and the site of inconsistent image picture must be removed!
2.2 存储方法、存储款式有问题,招致图像色彩失真、字节过大:浏览海内企业网站,常常会看到这些情形:图片部分色彩涌现焦糊的觉得,原先应当是单色的中央涌现杂色,说究竟是图片存储的问题,给人一种很不专业的觉得,本站前面的内容会通知您网站图片的各种存储方法和存储技巧,这里不细说,倡议您好请专业人士为您的网站细心检讨一下,使您的网站给人一种专业的印象。
2.2 storage method, storage style problem, cause image color distortion, byte: browse large domestic enterprises website, often see these circumstances: the picture portion of the color have burnt think, originally should be monochromatic Central emerging variegated, said that is actually a picture memory problems, give a person a kind of very not professional think the station, we will inform you of the picture on a variety of storage method and storage techniques, not go into detail here, you had better ask initiative professionals for your web site carefully review, make your site to a professional impression.
2.3 图片太多:关于中小企业网站而言,往往是首页要突出设计,内容很少,有的只是象征性的图像,问题就涌如今首页上:我发明很多企业网站的首页运用的大量的图片,有的甚至整页都是图片切割而成,真难为了网页设计者!假如是传统媒体设计或是局域网,咱们无可挑剔,但假如是广域网,在宽带接入没有遍及以前倡议好简约一些,图片少些,设计思维多些,否则色彩淡些,目标无非只要一个:放慢网页下载速度,别让浏览者望眼欲穿!
2.3: too many images about the small and medium-sized enterprise website, is often home to outstanding design, very little content, some just symbolic image, is now home in on : I found a lot of enterprise website home page using lots of pictures, and even the entire page is a picture cut, easy to webpage designer! If is the traditional media design or LAN, we are impeccable, but if it is a wide area network, broadband access without throughout the previous initiatives best contracted some less, picture, design thinking more, otherwise the color of light, the aim for as long as a webpage: slow download speed, don't let visitors expect to see someone who never comes!
3、在动画运用方面(In animation application)网页设计中运用动画咱们无可非议,这也表现了网络交互性的一个方面,但问题是在网页中胡乱地参加一些互不相关的动画,美其名曰是活泼页面,吸引人,这里给您提个醒:凌乱的动画会捣乱浏览者的浏览眼帘,影响浏览者的心境,而最终招致来到!还是那那句话:不该放的不要放,检讨一下本人的网站,问问本人,这些图片能否肯定要有?倡议您在动画方面好找专业人士帮您设计契合本人企业、网站作风的动画,为您的网站添光加彩,而不是胡乱堆放一气,捣乱浏览者的眼帘。
Webpage design in the use of animation we be without rebuke, this also shows the network interactive one aspect, but the problem is in the webpage random in a number of unrelated animation, which is the active page, attractive, here to give you a heads up: messy animation can disrupt visitors browse view, affect browsers' mood, and eventually lead to! Or that sentence: should not put do not put, check my website, ask yourself, these pictures can certainly be? Suggest you in the animation to find the best professionals to help you design conforms to my enterprise, website style animation, for your website plus Tim light color, and not casually piled together, the eye.
4、文字的运用(The use of language)我不晓得企业
建站究竟是为谁看?任务中我常常发明一些企业网站页面中的正文字体没有进行优化解决,粗旷的字体是轻易辨认,但整体规划被这些粗大的字体捣乱,真实看不出网页之美,而当我问起设计人员不运用款式表单的起因,答复往往是:企业请求这样做,他们喜爱大字!——无话可说。
I don't know whether to see the who? Task I often find some enterprise web page text font is not optimized, Bold Fonts is easily identified, but overall planning is the large font trouble, true can not see the beauty of webpage, and when I asked designers do not use style form causes, responses are often: enterprise requests to do so, their favorite characters! -- have nothing to say.
多为您网站建立的用户着想,而不是您本人。
Much for your website users in mind, rather than your own.
5、导航的设计(Navigation design)基础上,网站都熟悉到了导航的重要性,但在导航的设计方面却很少有本人特征的导航,这一点,咱们浏览国外的网站,往往给咱们很多有益的提醒。将导航的设计融入全部
网站设计中,而不是将他们孤立,好能将企业的形象(如标记等)参加导航的设计,从而进一步加深浏览者对企业形象的熟悉。另外要注意的一点是:导航要合理、不便地去任何中央,又能不便地返回,并注意不要将内容藏的太深,使浏览者屡次点击才到达目标的导航设置是失败的。
Based on the site, are familiar with the navigation of the importance, but in the navigation design seldom have I characteristics of navigation, to this point, we visit foreign websites, often give us lots of useful reminder. The navigation design into a whole website design, instead of being isolated, can be the best corporate image ( such as mark ) to navigation design, so as to further deepen the understanding of corporate image viewer. Another point to note is that: navigation must be reasonable, not to go anywhere, and can not return, and be careful not to hide the content too deep, so that visitors often hits before reaching the target navigation set failure.
6、对立的问题(The problem of opposites)相宜而对立的整体色彩很轻易在浏览者脑子中造成一种延续的记忆,同时也是对一个网站的最基础的请求,是网站通过设计反应企业形象的一个重要门路,因而,肯定要加以注意,在前面的内容中我会介绍如何维持企业网站作风的对立,欢送浏览!
Affordable and opposing the overall color very easily in the browsing in the brain resulting in a continuation of the memory, but also on a site the most basic request, is the site through the design response corporate image as an important way, therefore, must be paid attention to in front of the content, I will introduce how to maintenance of enterprise website the style of antagonism, welcome to browse!
7、速度的问题(The problem of speed)有人说:页面下载速度是一个优良网站的第一要素。这不为过,咱们剖析一下:个别来说,人们浏览网站是为了获取某些须要的信息,在目前网络速度相称迟缓的条件下,更应当为节俭走访者的时光精心设计。页面下载速度是网站留住走访者的症结因素,实践任务中,我的领会是:假如7—10秒还不能打开一个网页,个别人就会没有耐烦。假如不能让每个页面都维持较快的下载速度,至少应当确保主页速度尽可以快。而咱们一部分企业站点的设计从速度下去看是失败的,耐烦的期待半天赋看到最后划着红叉的图片——图片链接下载失败,只能刷新,这又要等一段时光。测试一下本人的网站下载速度,尤其是假如您的网站首页图片对照多的话,当然注意消除本人电脑中浏览器的缓存。另外,影响网站速度的因素有很多,其中除了技巧方面,就是主体图片,因而在此再次强调一下肯定要保障图片运用的度!
Some people say: page download speed is a good site for the first factor. This is not over, we analyse: individual, people browsing the web to obtain some necessary information, in the present network speed very slow condition, more should be to save visitors time carefully design. Page download speed is the key factor to keep visitors to web sites, practice task, my understanding is: if 7 - 10 seconds can not open a webpage, others would have no patience. If you can not let each page sustain faster download speeds, should at least ensure home speed as soon as possible. While we part of enterprises site design from the speed down to see is failure, patiently wait time to see the last row of red fork pictures -- the image link to download fail, only the refresh, and wait for a period of time. Test my website download speed, especially if your web site home page picture control many things, of course pay attention to eliminate my computer browser cache. In addition, there are many factors influencing the website speed, which in addition to the skill, is the main picture, so once again must guarantee the use of picture!
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