品牌营销是商城网站建设的关键

网站上面建商城，是电子商务时代发展的一个特点。单从字面上，我们就可以清楚知道，商城网站制作是干什么用的。商城网站的建立，不仅可以达到普通商城的销售商品的目的，它还可以在不受到时空的限制的情况下，还可以通过多媒体技术为用户提供更加全面的商品信息。商城网站的建立，为商品网上交易提供了广阔的发展平台。在电子商务时代，它具有的便捷、快速的优势，在商品交易上具有一定的优势地位。
Website built above the commercial city, is electronic commerce a feature of the development of The Times. Single literally, we can clearly know, mall for what is making web sites. Mall site set up, not only can achieve common mall sell goods purpose, it also can be in from under the condition of the limit of time and space, but also through the multimedia technology for the user to provide a more comprehensive commodity information. Mall site set up, for commodity trade on the net to provide a broad development platform. In the era of e-commerce, it has the advantages of convenient, the fast, in commodities trading has a certain advantage.
在商城网站建立了这些时间中，商城网站设计、创建人员逐渐的了解到，商城网站如果要想获得更多的客户的关注，品牌效应是关键。因此，网站设计、创建人员对品牌营销要有一定的了解。根据统计，消费者在网上购物时，主要会考虑信誉、品牌知名度和网站知名度。由此可见，品牌营销(SEO)才是重中之重。
At the mall site set up these time, mall web design, create personnel to realize the gradually, mall site if we want to have more customers attention, the brand effect is the key. Therefore, web design, create personnel of a brand marketing to have certain knowledge. According to statistics, consumers in online shopping, main will consider credit, brand awareness and website popularity. This shows, brand marketing is the most important.
据市场营销学介绍，消费者最多只能记住7个品牌，而这7个品牌中，消费者最为关注的则是排名前面的3个品牌。由此可见，品牌的建设在产品销售方面的重要性。如何才能好网站品牌营销呢？
According to marketing introduction, consumer can be at most remember seven brand, and this seven brands that the consumer of the most attention is the ranking of the front three brand. Therefore, the construction of the brand in the importance of product sales. How to best website brand marketing?
做品牌营销，就是要把产品输送到消费者心里，所以首先要对网站做定位分析(UEO)，明确目标客户是谁，他们的需求是什么，然后全方位地进行宣传推广。
Do brand marketing, is to put the product is sent to the consumer heart, so first to web site do positioning analysis, clear target customers who, their demand is what, and comprehensive promotion.
首先，质量是产品的生命，在网上卖产品和现实生活中销售都是一样的。我们很多人在网上看东西的时候，都会因为看不到摸不着而不敢下手。所以站长们要把一切能给客户带来信赖感的东西展示在网上，像产品质量认定书、许可证、营业执照等。仅仅有这些台面上的这些东西还是不够的，我们要用真实可靠的质量赢得消费者的心，让他们能给你的网站一个好的评价，这对于网站的信誉的建设是很重要的。另外还可以用一些其他的平台，例如400电话，400在很多人的心目中都有着很大的威信，在很多行业的售前售后服务咨询方面都有应用。
First, quality is the life of products, in selling online products and real life sales are the same. We see a lot of people on the Internet time, can touch and see because dare not start. So the webmaster to put all can bring customers the aspiration of the things in the online display, like product quality protocols, permit, the business license, etc. There is only the mesa of these things or not enough, we want to use reliable quality to win the heart of consumers, let they can give your website a good evaluation, this to the web site of the construction of the credit is very important. Also can use some other platform, for example 400 call, 400 in many people's mind a authority, in many industries and after-sales service consulting service in all have applications.
第二，支付的手段要安全，产品的配送要快捷。网上消费往往都是要先付款了，再拿到产品，这种有点不太合乎传统的购物习惯，让很多人觉得不安全，不畅快，大家更愿意接受的是货到付款，特别是在购买一些不交大型的产品时。所以站长要加强这方面的工作。另外，很多人不愿意去实体店，就是不愿意耗费很多的时间排队咨询，所以尽量为客户节省时间也是站长们要用心做好的，产品配送一定要及时，同时配送过程中也要注意，不能损坏了产品。
Second, the means of payment to safety, the product allocation to quickly. Online consumer often are to first pay, again to get the products, this was not in keeping with tradition shopping habits and make a lot of people don't feel safe, not carefree, people tend to accept the goods to the payment is, especially in the purchase some don't hand over large products. So webmaster want to have this job. In addition, many people do not want to go to entity shop, is not willing to spend a lot of time line up consulting, so try to save time for the customer is the webmaster to attentively complete, product distribution must promptly, and at the same time distribution in the process also to pay attention, can't damaged products.
第三，不断完善网站的各项功能，改进各项服务，让消费者知道你的网站是在与时俱进的，而不是满足于已有成果，不思进取。在电子信息技术不断发展的今天，如果想要得到客户的支持和认可，则必须要不断发展创新，不断的掌握时代发展的趋势，了解客户对产品的需求和网站设计、创建方面的发展趋势，为能够及时的了解和满足客户打下坚实的基础。
The third, and constantly improve the website each function, improve services, let consumers know your web site is in advancing with The Times, not content with the previous research, we grow old by deserting our ideas. In the electronic information technology development today, if you want to get the support of the customers and the approval, the subject must constantly development innovation, continuous grasp the trend of the development of The Times, understand customer's needs and website design, create aspects of the development of the trend to understand and meet customer in time to lay a solid foundation.
第四，树立良好的口碑。对待消费者要耐心，提供热情周到的服务。消费者只有真正的体验到网站建设带来的优势和便利，才会增加对网站建设的关注和对网站商品的忠诚度，而且他们还会为网站介绍很多客源。给消费者实实在在的优惠，用实打实的经济回报为你的网站加分，这样，网站商城的在市场上的口碑才能够真正的树立起来。
Fourth, sets up a good reputation. Treat consumers to patience, can provide the complete hospitality service. Consumers only true experience to the website construction of bring the advantages and convenient, would increase the website construction attention and on web sites commodity loyalty, and they will introduce a lot for the web site later. The truth to consumers preferential, with real economic returns for your web site add cent, so, the web site of the mall in the market reputation can truly set up.
总而言之，品牌营销是网站自身发展的需要，是满足消费者的需要，是竞争的需要，也是网站走出国门，实现国际化发展的需要，所以树立品牌形象尤其重要。商城网站的建设需要技术、管理、服务人员的共同努力，坚持品牌营销的发展战略，不断为网站建设注入新的活力。
In short, brand marketing is the need of the development of their own web site, is to meet the needs of the customer, the competition is needed, as well as the website go out of the country, realize the needs of the development of internationalization, so set up brand image is especially important. Mall website construction need technology, management, service personnel to work hard together, insist on the development strategy of the brand marketing, website construction continue to inject new vitality.
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